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Happy Women’s Day! Here’s 10 Things Qual Researchers Should Do to Get Ahead
There are questions you might be asking yourself as you think about Woman's Day and the state of your career in Qualitative or other types of of Market Research. Do you feel like your career is stalled? Are you admired by colleagues or clients as an expert and high...
HARK! Welcome the New Tech Golden Age of Qualitative Research
A few years back I heard Malcolm Gladwell speak at an industry conference and he had the audacity to say that “Focus Groups are dead.” I sat there steaming in the audience knowing that what he said wasn’t true. Qual research was everywhere, every day, all over the...