The world’s most advanced qualitative research platform for marketing, focus groups, one-on-ones and UX – both online and in-person..

The world’s most advanced qualitative research platform for focus groups, one-on-ones and UX – both online and in-person..

Now Qual comes to you with revolutionary new features.

Stress free!

Makes observation and analysis faster, richer and more efficient.
You define your experience. You choose your screens. Connect.

focus group app

The Power of Qual Tech™

HARK Connect enables seamless focus group online viewing and live streaming with powerful features.

Chatting & Tagging
Remote viewers interact and engage as if they were in the same room.

Live translation into one of 68 languages

Subtitles & Transcription
Viewers never lose what is said because the conversation is captioned (and translated) in real time.

focus group app

Transcripts & Video Fast

HARK Connect makes content available faster than ever before so you can be ready for tonight’s debrief or tomorrow’s presentation.

Interview and Focus Group Transcripts in Seconds
Transcripts are generated in real time and can be edited. Translations are also provided as additional in-language transcripts.

Video in Minutes
Find video clips quickly using using tags, chat, search or time stamps.

Commitment to Service

HARK makes qual research easy for clients at every phase.

Tech Concierge “White Glove” Service Included with Every Session:
Concierge screens participants, does tech checks and stays through the session for any questions or support.

Recruiting and Incentives:
Optional service to recruit from our US panel of 80,000 Consumers.

Moderating and Reporting:
Full service qual projects are an option with five expert Moderators and expertise across multiple categories.


“Finally fast and super efficient qual!! HARK Connect has cracked the best way to experience focus groups. Easy to watch and you can communicate remotely. Plus being international, I really appreciate the real time translations.”

Liz Musch
Founder & CEO of LM Global Advisor Inc.

“Besides the great features (live transcribing, clip tagging and extraction, backroom chat), we loved how intuitive it was to use – which many others are not. “

Sophie Welsman
Associate Director, The Sound, HQ

“The HARK Connect technology platform is incredibly easy to learn and implement. We are so thrilled to have connected with the HARK Connect team and have already recommended their services to others.”

Heather Ouida
CO-CEO, Founder, the*gameHERs

Qual Tech™ Features

Live Interview and Focus Group Transcription

Live transcription means that the dialogue is captured in real time and displayed in subtitles on the screen on the screen in English or another language of your choice. No more missing what the respondent says. At the end, your full transcript is ready to review and use to create video clips. Standard and custom tags makes it easy to search, edit and annotate the transcript.

Real time subtitle overlay during the session.

Easy tagging for search and edit.

Clip Extraction

Clip extraction if for embedding clips into your reports or creating a summary reel.

Tagging has never been easier then with our standard or custom tags.

Easy tagging for search and edit.

Full Service Qual Research

HARK Connect offers expert full service qualitative research services. This includes study design, recruitment (leveraging our parent companies proprietary US panel of 80,000 consumers), incentive management, our team of five expert moderators (including a Spanish speaking moderator),analysis and reporting.

We also have facilities and labs in Austin, Chicago and NY including large, medium and small focus group rooms, living room style interview rooms and a mock studio apartment. All are open with strict Covid-19 protocols.

Many of our clients use a combination of full service offerings and about half use our platform only. We are here to make Qual research easy, smooth and high quality. What you choose to use is up to you.

Full service features are priced individually. .

Kick back and be in control on any device, anywhere.

Get the most out of your sessions from the back room.

Mobile App (Chat, Tag)

The HARK Connect Mobile App makes it easy to stay connected to everyone on the project, no matter where they are worldwide. Using the screen of your choice, (phone, laptop. tablet, ot TV, you can lean back and chat, tag, enjoy the sessions, and the moderator messages and be ready to edit the video right after the session(s).

Tagging is done with the click of standard or customized icons.

Lean back experience for viewing, tagging and chat.


DAY RATE: $1,000 per day per country
or $500 per group session
or $300 per IDI

All inclusive pricing for session streaming, virtual back room, transcripts, videos and editing,
one language translation and concierge service.

Package discounts are available for volume purchases.

Explore HARK

We are happy to arrange a demo and talk about your specific needs. Request your demo today.


Purchase and schedule HARK Connect sessions by clicking below or contact our sales department to see if you qualify for discount pricing.

Our Vision

HARK Connect is the vision of Dr. Duane Varan, CEO of MediaScience® and was born out of the desire to maximise the qual experience for clients and moderators alike. We leverage technology, service and the most advanced features and methods. Our intent is to bring the multinational business world together through multilanguage simultaneous translation, fast access to transcripts and videos, and to enable qual to best capture and analyze emotional measurements of many kinds. First up we expect to introduce a sentiment analysis engine for qual application later this year.

Leadership Team

We have a fantastic and talented team of over 50 across three cities of Austin, Chicago and New York with deep expertise in development, technology, neuroscience, marketing and qualitative research design. Hark Connect was created by our colleagues at MediaScience® who continue to work on new features and capabilities for 2021.

This year we expect to introduce Qual applications for Sentiment Analysis and Facial Coding.

We have a fantastic and talented team of over 50 professionals across our three office in Austin, Chicago and New York with deep expertise in Qualitative Research, recruiting, moderating, software development, client service, tech support and emotional measurement. We constantly strive to introduce new features and capabilities that will make qual, either online or in a facility, the best experience and the most insightful Qual research that it can be.

Dr. Duane Varan

Founder and CEO

Dr. Duane Varan is founder and CEO of HARK Connect and parent company, MediaScience®, a global pioneer in lab-based research integrating biometrics, facial coding, eye tracking, reaction time testing and other new advanced methods in better understanding the emotional dimensions of human response. Dr. Varan is the recipient of numerous awards, over 80 peer-reviewed publications and is an accomplished research pioneer.

Elissa Moses

Managing Partner

Elissa has research roots that go deep into Qual from her tenure on the client side at Philips, Gillette and Seagram and as a leader in Strategic Planning at BBDO, DMB&B , BrainWaves and Grey. Having been on both sides of the glass and also deeply driven by technology, a neuromarketing pioneer as CEO, Ipsos Neuro and Behavioral Science Center, Chief Analytics Officer at EmSense, and a recent MS in Tech Management from Columbia University, she is excited to bring Qual Tech™ to this sector.

Coming Attractions

If you know HARK Connect’s parent company, MediaScience®, you are probably thinking “Where’s the Neuro?” and you would be right.

HARK Connect 2.0 is in the works and we expect to introduce a number of new emotional measurement methods over the coming year. Live Sentiment Analysis is first in line.

Meanwhile we are prepared to provide you with the best online Qual experience available for a very reasonable price.

Qual Tech lives here!TM

Whether you are involved in online or onsite focus groups, one-on-ones, UX deep dives, product development or package tests,
HARK Connect promises to enhance your experience as never before.

Please contact us for a demo or to schedule your next project.