Live transcription means that the dialogue is captured in real time and displayed in subtitles on the screen or in a separate box. No more missing what the respondent says. At the end, your full transcript is ready to review and use to create video clips. Standard and custom tags makes it easy to search, edit and annotate the transcript.
Real time subtitle overlay during the session.
Easy tagging for search and edit.
Clip Extraction
Clip extraction is for creating a video summary reel and is as easy as clicking on the transcript, tags or chat profile to automatically extract. Moreover, you will be able to work across all the session transcripts of the project to create a master summary.
Tagging has never been easier then with our standard or custom tags.
Transcripts are immediate and videos follow in 5 to 10 minutes.
Virtual Glass™
Qual Tech™ places you in the viewing room using the augmented reality of Virtual Glass™ to make the exerience even better! Imagine a realistic view of being behind the glass, only your screen shows you all the critical details you want to keep track of such as respondent occupation or product use? The screen also has a customized dashboard letting you tag, chat and comment to the moderator.
Virtual Glass™ is a digital two-way mirror that gives you a control panel for advanced connection and functionality.
Kick back and be in control on any device, anywhere.
Get the most out of your sessions from the back room.
Mobile App (chat, tagging)
The HARK Connect Mobile App is the key to being connected to everyone on the project no matter where they are. Using the screen of your choice (phone, laptop, tablet or tv), you can lean back and chat, tag and organize your content, get ready to edit the video, reference key facts about respondents and send the moderator messages or stimuli.
Tagging is done with the click of standard or customized icons.
Lean back experience for viewing, tagging and chat.
Pricing
$500 / Focus Group Session
All features are included in one low amazing price. Special pricing is available for one-on-ones, UX, and quantity purchases. We also offer discounts for qualified moderators and facilities.
Explore HARK
We are happy to arrange a demo and talk about your specific needs. Request your demo today.
HARK Connect was born out of a desire and vision to bring the Qualitative Industry fully into the
digital age. By leveraging Qual Tech™ which represents a full array of new capabilities that solve
everyday qual problems and workarounds, plus adding soon-to-come new methods and metrics, we are
prepping Qual to be a full player in the data analytics revolution. Stay tuned as we roll out advanced
new features that will empower you to get access to new frontiers.
Leadership Team
We have a fantastic and talented team of over 50 across three cities of Austin, Chicago and New York
with deep expertise in development, technology, neuroscience, marketing and qualitative research
design. Hark Connect was created by our colleagues at MediaScience® who are right now busy at work at
HARK Connect 2.0 and 3.0 with new, amazing features and capabilities coming later in 2020.
Dr. Duane Varan
Founder and CEO
Dr. Duane Varan is founder and CEO of HARK Connect and parent company, MediaScience®, a global
pioneer in lab-based research integrating biometrics, facial coding, eye tracking, reaction time
testing and other new advanced methods in better understanding the emotional dimensions of human
response. Dr. Varan is the recipient of numerous awards, over 80 peer-reviewed publications and is
an accomplished research pioneer.
Elissa Moses
Managing Partner
Elissa has research roots that go deep into Qual from her tenure on the client side at Philips,
Gillette and Seagram and as a leader in Strategic Planning at BBDO, DMB&B and Grey. Having been on
both sides of the glass and also deeply driven by technology, a neuromarketing pioneer as CEO, Ipsos
Neuro and Behavioral Science Center, Chief Analytics Officer at EmSense, and a recent MS in Tech
Management from Columbia University, she is excited to bring Qual Tech™ to this sector.
Coming Attractions
If you know HARK Connect’s parent company, MediaScience®, you are probably thinking “Where’s the Neuro?” and you would be right.
HARK Connect 2.0 is in the works and soon we will introduce a full array of Neuro and emotional measurement methods geared specifically for Qualitative research. So try HARK Connect, enjoy all the incredible features already, and stay tuned. . .
Qual Tech lives here!TM
Whether you are involved in focus groups, one-on-ones, UX deep dives, product development or package tests, HARK Connect promises to enhance your experience as never before. Hope to connect soon.
